2024-09-27 BAIC CMF Design User Experiment
Beautiful, comfortable, dynamic, energetic……
What kind of high-end car interior should you have in your mind?
In recent years, with the promotion of multiple factors such as technological progress, intensified competition, and the transformation of the business model represented by the Internet industry, the new energy vehicle interior design has shown a trend of stylization in terms of modeling language, CMF application, and atmosphere light design.
In the fiercely competitive new energy field with numerous brands, in order to better meet consumer needs, BAIC has collaborated with TASCII to conduct a series of in-depth studies on the high-end feel of automotive interiors.
Through literature research, user research, internal interviews within the enterprise, and expert interviews, this study explores the key points of high-end CMF design for new energy vehicles and those that are compatible with Arcfox brand from the perspectives of design, lifestyle, marketing experts, users, and internal enterprise. Through a large number of multi domain case studies, the language rules of CMF design are extracted to determine the direction of high-end CMF design with Jihu brand characteristics.
In order to further enhance the user experience of automotive interiors, explore future interior color trends, and verify interior CMF design results, the research team recently conducted user subjective evaluation experiments on multiple forward-looking interior color concept design samples in the color laboratory.
This experiment recruited volunteers with driving experience through public channels, with different ages, genders, and occupations, and a certain representativeness. During the experiment, volunteers conducted subjective evaluations of the design template under the guidance of researchers and completed follow-up to verify the fit between user experience and design intent.
User experience is the bridge connecting users with products and services. In a fiercely competitive market environment, high-quality user experience is an important component of brand image. With the development of technology, the methods and tools for user experience research are constantly evolving. From traditional face-to-face interviews and observations to data-driven experimental psychology research methods, there are now more options available for efficient and accurate collection and analysis of user experiences and feelings.
The "CMF/L Advanced Perception Enhancement Research" of BAIC will take this experiment as an opportunity to expand user experience research methods, deeply understand consumer needs, improve product quality, bring better user experience to consumers, and help the high-quality development of China's automotive industry.
